BYD Aims for 3M Car Sales in 2023


Official data showed that Seagull’s pre-sale orders exceeded 10,000 units in 24 hours.

· BYD,EV,Seagull

The 2023 Shanghai International Automobile Industry Exhibition opened, and several new models unveiled by BYD became the focus of attention. Its micro electric car Seagull officially opened pre-sale on April 18, with a price range of 78,800 to 95,800 yuan. Official data showed that Seagull’s pre-sale orders exceeded 10,000 units in 24 hours.

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Seagull is positioned as “a new generation of mainstream commuter car”, built on the e-platform 3.0 technology, and can seat four people. The whole series comes standard with four safety airbags, and offers two versions of battery life: 305 kilometers and 405 kilometers. Its interior is similar to that of Dolphin, equipped with a floating LCD instrument panel and a floating central control screen. At the launch event, this car not only attracted the attention of many domestic consumers, but also executives from other car manufacturers such as Volkswagen stopped to watch.

As BYD’s lowest-priced entry-level model, Seagull’s achievement of more than 10,000 pre-sale orders in a short period of time makes it likely to become another hot-selling model after Dolphin. Dolphin’s monthly sales exceeded 30,000 units for the first time in March, and its cumulative sales exceeded 300,000 units since its launch.

At this Shanghai Auto Show, in addition to Seagull, BYD also released the B-class pure electric SUV Song L concept car and the mid-size SUV Escort 07, and its high-end new energy car brand Tengshi exhibited the D9 Founders Edition and N7 two models. However, the most eye-catching one is the newly launched million-level new energy car brand Yangwang.

Yangwang Automobile officially opened pre-sale of its SUV flagship model Yangwang U8 during the auto show, and also released a new appearance of U9. Yangwang U8 launched two versions: luxury and off-road, with a maximum power output of more than 1100 horsepower and a 0-100 km/h acceleration time of 3.6 seconds. Under the CLTC condition, U8’s pure electric battery life is up to 180 kilometers, and the fast charging time from 30% to 80% is as low as 18 minutes.

The official pre-sale price of Yangwang U8 is 1.098 million yuan. After opening pre-sale, there were a lot of screenshots of Yangwang U8 orders on social platforms, and there was even online information that Yangwang U8’s first-day orders exceeded 13,000 units, but this data has not been confirmed by BYD official, and its authenticity is doubtful.

During the auto show, Li Yunfei, general manager of BYD’s brand and public relations department, said in an interview that BYD’s sales target for this year is locked at 3 million units. Previously, BYD Chairman Wang Chuanfu said at the earnings conference that BYD’s sales target for this year is starting from 3 million units and striving to double it to 3.6 million units. In the first quarter of this year, BYD sold more than 400,000 units.